Surveys show that more and more Europeans are willing to pay more for products whose production preserves the environment and respects social conditions. Ethics are spreading across Europe, leading citizens to consider whether they can contribute to their community and planet in their consumption. “Ethical consumption” calls for all people to contribute to efforts to reduce environmental destruction and poverty and improve the quality of life in the course of consumption and production. How can young Europeans raise awareness on the impact of individual and collective consumption choices on the environment? Join this ecomap game to recognise the ever-increasing need for raising awareness about responsible consumer consumption.